PARIS — Giorgio Armani is going East.The designer and his beauty licensee, L’Oréal, are currently introducing Onde, a trio of oriental fragrances for women meant to have a sensuous slant.“With Onde, the idea is to play on sensuality and refinement,” said Jean-Pierre Charriton, general manager of Giorgio Armani Parfums, a division of L’Oréal, adding that each fragrance was inspired by a different geographic location — the Middle East, India and Japan.The collection was conceived for a selective distribution circuit somewhere between those of Armani’s ultraexclusive Armani Privé line and more widely available fragrances such as Acqua di Giò and Armani Code.“We’re already present in highly exclusive distribution with Privé, which are like haute couture fragrances,” said Charriton. “Onde is the next step.”The scents’ price points reflect that positioning, at 80 euros, or $103 at current exchange, per 50-ml. spray bottle of eau de parfum and 100 euros, or $129, per 100-ml. version.Designed by Armani, each flacon features its own faceted pattern and signature hue. They are also decorated with silk thread tassels. Onde Mystère, for example, incorporates influences from the Middle East. Its musky oriental juice, which was concocted by Maurice Roucel of Symrise, features notes of incense, amber, benzoin, Moroccan rose buds and vanilla absolute. Influenced by India, Onde Vertige’s floral oriental juice, created by Jacques Cavallier and Azniv Buzantian of Firmenich, comprises frangipani flower, black liquorice, patchouli, pittosporum and jasmine petals. A woody oriental, Onde Extase, which was composed by Bruno Jovanovic of International Flavors & Fragrances, meanwhile, is meant to recall Japan. It has notes of cedar, mimosa, Egyptian jasmine, narcissus absolute, pink pepper, Sicilian bergamot, musk and aesame absolute.Promotional activity for the trio mostly will focus on points of sale, Charriton said. In some markets, an advertising campaign featuring model Jessica Stam and shot by Mert Alas and Marcus Piggott will run as single- or double-page spreads.Charriton declined to discuss forecasts, however, industry sources believe the Onde troika could generate first-year retail sales in the region of $20 million.A rollout in Europe kicked off last month. The scents are set to bow in the U.S. and Asia early next year.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion