MILAN — Atelier Cologne has opened its first Italian store in Milan on Tuesday. Located in the city’s arty Via Brera, the shop replicates the interior concept of the other 11 international freestanding doors of the brand, even without featuring the same signature blue entrance.Inside, the space is dominated by blue furniture, a central hickory table and wooden exhibitors, carrying not only the label’s 35 fragrances — divided in six collections — but also the range of scented soaps, shower gels, body lotions and candles for the home.The brand’s signature customization service is also offered at the store, with the fragrances’ glass flacons available to personalization through colorful leather cases on which consumers’ initials or favorite quotes can be engraved.“We want to offer emotions and attention to details to whoever comes in this store,” said Atelier Cologne’s brand director in Italy Angela Scardapane. For this purpose, the sales team will be led by “a perfume artist,” to better convey the storytelling behind each scent and advise clients on the refined formulations and high-quality raw materials included in each bottle.This is the first time Atelier Cologne enters the Italian market directly. Prior to the opening, the brand’s products were available in selected perfumeries and 21 Sephora stores in the country, in addition to the retailer’s e-commerce.Founded in 2009 by Sylvie Ganter and Christophe Cervasel and acquired by L’Oréal in June 2016, Atelier Cologne is distributed in more than 900 doors globally.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
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@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion