Alexander Wang Unveils First Balenciaga Scent With B Balenciaga, the designer taps into the house's heritage, filtered through his own modern perspective. By Julie Naughton on June 6, 2014 Alexander Wang is taking the next step in putting a new spin on a classic. This story first appeared in the June 6, 2014 issue of WWD. Subscribe Today. To continue reading this article... Subscribe Now Log In WWD logo This Article is Exclusive to Archive Subscribers To read the full article please contactWWD's Subscription Customer Service.