By  on January 17, 2014

PARIS — Balmain is upping the fashion quotient for its new women’s fragrance Extatic, conceived with the label’s creative director Olivier Rousteing.

“It is the real start of the new Balmain era,” said Philippe Benacin, chairman and chief executive officer of Inter Parfums SA, which took over the brand’s fragrance license in 2012. “Extatic is very close to the message of the fashion — very glamorous, edgy, high fashion [that’s] glittering and a little sensual.”

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