PARIS — Beauté Prestige International continues hunting for new fragrance licenses.
“We are still looking,” confirmed Bertrand Tupin, chief strategic officer at BPI, Shiseido’s fragrance branch whose other licenses include Issey Miyake, Narciso Rodriguez, Elie Saab and Jean Paul Gaultier. “The priority is licenses; we know how to handle those. Since the very beginning, we knew how to create brands from scratch and to make them successful in the markets. It’s our DNA.”
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