After spending 10 years with Coty Inc., Kenneth Cole has switched horses in his fragrance business by signing a licensing deal with Parlux Ltd.

This story first appeared in the December 20, 2012 issue of WWD. Subscribe Today.

The new relationship with Parlux will begin Jan. 1 and both partners are looking forward to it. Parlux is — according to the company — planning on adding “several new brand concepts while continuing to support Kenneth Cole’s existing portfolio of scents.”

Michael DeVirgilio, president of licensing and international at Kenneth Cole Productions Inc., noted that Kenneth Cole is entering its 30th year with a focus on international expansion. “We believe they [Parlux] are the perfect partner to develop a new scent direction and their strength in the international fragrance market further supports our strategic marketing initiatives,” he said.

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