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Beauty Radar Screen:July 1, 2010

Bond No. 9 is launching its two newest fragrances, Cooper Square and Washington Square, later this year.

Call it Bond No. 9 — squared.

The niche fragrance marketer, which was founded by Laurice Rahme and is known for its scents named after New York neighborhoods, is launching its two newest fragrances, Cooper Square, a men’s scent, and Washington Square, a women’s scent, later this year.

Cooper Square, an eau de parfum due to be launched Sept. 1, is, as Rahme describes it, a “unisex [scent] with masculine tendencies.” The fragrance is Bond No. 9’s first masculine scent since the 2004 launch of Wall Street.

“I felt there was a need now for a men’s fragrance,” said Rahme. “The inspiration was The Cooper Union school, architecture and art,” she added. “The neighborhood is booming.”

The spicy Cooper Square fragrance opens with notes of cognac and juniper berry; features lavender, myrrh, olibanum and patchouli at its heart, and dries down into notes of cashmere wood, musk, vetiver, ciste labdanum and timber wood.

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“It’s a fragrance with a lot of kick,” said Rahme, noting the bottle has a metallic chrome finish inspired by the neighborhood’s new architecture. Cooper Square will come in a 3.4-oz. version for $230 and a 1.7-oz. bottle for $150.

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The Washington Square edp will be launched Nov. 1, in conjunction with the planned November reopening of the park itself, according to Rahme. She noted she worked with the City Parks Department, which oversaw the multimillion-dollar changes to Washington Square Park — including the relocation of the park’s historic fountain. She also worked with the department on another Bond No. 9 scent called High Line. “[That] has been the best seller for the season,” Rahme said of the scent inspired by the conversion of the elevated Chelsea railway into a park.

Because Washington Square is known for “kids dancing, chess playing and music,” said Rahme, a vignette featuring such a scene — including the arch at the south end of Fifth Avenue, has been emblazoned, with a sepia effect to represent dusk, on the Washington Square bottle.

 

“It’s a reflection of what people do when they go to the square,” she said, noting the bottle graphic represents the first time Bond No. 9 has depicted a scene. “We’ve never done people on a bottle, but Washington Square is all about people.”

Washington Square features top notes of Italian bergamot, geranium and tarragon; middle notes of purple rose and honey, and a base of vintage amber, a leather accord, vetiver and musk. It will be available in a 3.4-oz. bottle for $230, a 1.7-oz. size for $150 and a pocket spray for $95.

The Cooper Square and Washington Square fragrances, which were composed by International Flavors & Fragrances perfumer Laurent Le Guernec, are due to be launched at Bond No. 9’s four boutiques in New York, at Saks Fifth Avenue and at Harrods in London.

“Renovation, planting and rebuilding [has come to characterize] downtown,” Rahme contended. “The celebration is downtown for these two new fragrances and we’re from downtown,” she added, in a nod to the brand’s name also being the address of the firm’s flagship. Rahme, who noted the brand markets 43 scents, can be found in 25 countries and is up 20 percent in sales so far this season, said, “The customer always wants something new.”