By  on May 4, 2015

In 2012, photographer and Nomad Two Worlds founder Russell James entered the world of beauty with his fragrance brand Raw Spirit. Now consisting of six scents and 10 by holiday, the company has named Behati Prinsloo as the first face of the brand.

“For me, Behati just embodied the name, Raw Spirit,” said James, adding that he finds her to be the chicest and coolest hippie he’s ever met. “She’s the right person to do this. When I spoke to her about it, she was extremely passionate and that meant as much to me as her actually doing it.”

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