During the hectic days of Mercedes-Benz Berlin Fashion Week Berlin, Hien Le’s minimalist designs for men and women tend to feel like a breath of fresh air on the runway. And now that calming breeze has been bottled — as Hien Le No 1.
The Berlin-based designer launched his first perfume in tandem with his spring 2016 collection Matchpoint, a sporty-smart set of looks inspired by retro tennis attire and California in the Sixties and Seventies. The release was also a public bow for Munich-based fragrance start-up Verdúu, founded in May by Alexander Botov and Tino Müller with the intention of pairing up-and-coming designers with leading perfumers.
Verdúu’s Hien Le debut was created with perfumer Mark Buxton, who will also create the next two scents for the company. The first of these is scheduled for release in September or October. No designer has yet been named, but Botov said it would again be a young talent, possibly from elsewhere in Europe.
“They wanted to start with designers from Berlin, and they proposed three designers to Mark Buxton because he was already on board, and he chose me,” explained Hien Le backstage after his fashion show on Wednesday. ”And so I developed the first fragrance with him.”
You May Also Like
The blend, which has top notes of citron, rosemary and orange flower, heart notes of lily of the valley, thyme and magnolia leaf, and base notes of vetiver, cedar and gaiac wood, went through just two rounds before the designer and perfumer were satisfied. Verdúu fragrances come only in 15-ml. sizes, priced at 32 euros ($36), with the idea of the small size encouraging buyers to create a scent wardrobe.
The unisex scent is available at verduu.com, and will soon enter select brick-and-mortar perfumeries. Verdúu will be the line’s only online retailer, said Botov, who was on hand with the fragrance in Le’s display area at the Berliner Mode Salon on Friday.
Also revealed during Mercedes-Benz Fashion Week were men’s and women’s scents by Guido Maria Kretschmer, who showed men’s wear designs for the first time. Kretschmer, a MBFWB regular known both for his extravagant gowns and for hosting the reality show “Shopping Queen,” teamed up with direct sales firm LR Health & Beauty for the project.
The Marrakesh-inspired oriental eaux de parfum for men and women come in 50-ml., and sell for 37.95 euros ($42) or together in a set for 69.95 euros ($78), available from LRworld.com. The women’s scent has notes of bergamot, pear, lotus and amber, while the men’s has pink pepper, geranium and leather.