ROME — Biagiotti Group has reached a licensing agreement on Tuesday with Gruppo Angelini for the production and distribution of Laura Biagiotti men’s and women’s fragrances.
The new deal puts an end to the perfume license agreement of the Procter & Gamble Prestige Beauté division, that was signed in 1992 and resulted in the launch in Italy and Europe with the designer’s Roma and Roma Uomo fragrances.
Financial details were not disclosed.
Laura Biagiotti’s stable of scents include Fiori Bianchi, Laura, as well as Roma, which marked its 25th anniversary in 2013. More than 25 fragrances have been launched in 33 years under the Biagiotti brand, which are included in the new licensing.
“We have identified in Gruppo Angelini an ideal partner to strengthen the heritage and introduce innovative elements in the strategy and creativity,” said Lavinia Biagiotti, vice president of the Biagiotti Group.
“We are working on new strategies that we can’t anticipate in detail but which, of course, strengthen the current business centered in Europe,” she continued, and added that the new strategies will allow for the introduction of new.
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Gruppo Angelini, a private Italian company specializing in wellness and health in the pharmaceutical market, entered the fragrance business in 1994 with a stake in Barcelona’s Idesa Parfums, which develops and distributes fragrances for brands including Angel Schlesser, Armand Basi, Custo Barcelona and Mandarina Duck.
With the Biagiotti deal, Gruppo Angelini said it is strengthening its position in perfumery and cosmetics. The company previously acquired 100 percent of ITF (Italian Fragrances) in February. ITF holds fragrance licenses for Blumarine, Dsquared2 and Trussardi.
“The acquisition of Laura Biagiotti will reinforce the strategy of Angelini Beauty to become a major player in the selective perfumery market, with special focus and attention to refined and talented Italian luxury brands,” said Jorge Ballesté, chief executive officer of Gruppo Angelini.