Bulgari has its sights — and scents — set on summer, in spite of Europe’s cold snap.
The Italian jeweler, part of LVMH Moet Hennessy Louis Vuitton since October 2011, is introducing Omnia Coral. It’s the latest addition to Bulgari’s Omnia fragrance portfolio, which also includes successful fragrances Omnia Crystalline and Omnia Améthyste, launched in 2005 and 2007 respectively.
Bulgari touts Omnia Coral as encompassing “radiant days, bright skies and vibrant colors under the sun,” and its fresh, fruity scent derives from bergamot, Goji berries, hibiscus petals, water lilies, pomegranate and cider wood.
“Omnia Coral came after I saw this very beautiful piece of Bulgari coral jewelry: I was struck by this stone, much more sensual, more intimate, more feminine,” said Bulgari’s longtime nose, Alberto Morillas of Firmenich.
Morillas added that the perfume’s numerous associations are “evocative of a new woman, very exotic. She reminds us of holiday vacations, of faraway lands. This is the first time that Bulgari has created a fruity note, but fruity in a very Bulgari way.”
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With the exception of Japan, where it hits shelves at the end of this month, Omnia Coral will arrive in Europe, the United States and Asia in March. In the U.S., Omnia Coral will be available at approximately 3,000 doors, including major department stores. Although Bulgari declined to give a dollar estimate, industry sources estimate that the perfume could have first-year retail sales of over $6 million.
The eau de toilette is available in a 2.2-oz version ($80), a 1.33-oz version ($64) and a smaller, 0.8-oz Jewel Charm bottle ($47), with a 3.4-oz scintillating body lotion ($35) and 3.4-oz ml gentle body scrub ($29) as accompaniments.
The perfume bottle follows the design of previous Omnia fragrances, combining two perpendicular cylinders in lustrous coral and silver.
The new Omnia Coral and Omnia Collection advertising campaign, slated to air this month, was shot by photographers Inez Van Lamsweerde and Vinoodh Matadin in Santa Monica, Calif., with styling by George Cortina and makeup by Lisa Butler. Thomas Thurnauer designed the set, where models Carola Remer (for Omnia Coral), Josephine Skriver (Omnia Crystalline) and Taryn Davidson (Omnia Améthyste) are draped in jewels that capture the spirit of the fragrances: Remner dons a necklace with coral, peridots and pavé diamonds, while Skriver shows off a platinum necklace with brilliant-cut and pear-shaped diamonds, and Davidson shimmers in a yellow gold bauble with tumbled amethysts and pavé diamonds.