By  on May 30, 2018

BEIJING — For Ulrich Lang, the boutique perfume maker, last summer was a pivotal moment for the company.

The young brand had just started shipping to the Chinese market via a local partner, sending stock that the former L’Oréal executive described as pretty “normal quantities.” Then August arrived and the sales for one of his scents, called “Apsu,” suddenly went through the roof.

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