DUBAI — Chopard Parfums unveiled its new high perfumery collection, Gardens of Paradise, here amid an opulent dinner in the courtyard of the One and Only Hotel. Guests including Chopard chief executive officer Caroline Scheufele and British-Moroccan model Nora Attal dined on a meal created by star chef Yannick Alléno, who took inspiration from the fragrances.
Inspired by Arabian gardens, the four fragrances — Orange Mauresque, Jasmin Moghol, Rose Seljuke, Miel d’Arabie — were created by renowned perfumer Alberto Morillas.
According to Chopard, the collection boasts one of the highest percentages of pure natural ingredients of any perfume on the market. “We want luxurious uncomplicated fragrances, where you can immediately smell what the core of the fragrance is. Simplicity is the true meaning of luxury,” asserted Patrizio Stella, ceo of Chopard Parfums.
Having established Chopard’s fragrance house after many years of collaborating with partners like Coty, Stella noted it echoes the jeweler’s mission of sustainable luxury. That meant placing natural, positive and ethical perfume making at the heart of the maison. “True luxury is about natural, being simple, being fine, going back to the real quality of the ingredients,” he said.
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Launching the perfumes in Dubai is an important litmus test for the brand, he said. “We want to make sure it’s successful in the Middle East before taking it further.”
Morillas said he took inspiration from the region, especially for the hero fragrance of the collection, Miel d’Arabie. “I wanted to recreate the peaceful and restoring aura of the oasis, and its tradition of hospitality,” he explained.
The Gardens of Paradise collection is to launch next week at Harrods, with a wider release from April.