In 2015, Fusion Brands America executives, the makers of the Clean fragrance brand, noticed interest bubbling to the top for eco-conscious scents and not just another celebrity offshoot.To that end, the company introduced high-quality scents, rooted in sustainability rather than just a flanker, to build upon its heritage Clean franchise that bowed in 2003. The company’s first effort was Clean Reserve, a sustainable and artisanal fragrance collection aimed at Millennials. Propelled by its eco-positioning, Clean Reserve scored big in Sephora, where it held the number-one niche “discovery” fragrance title. Building upon that success, the Clean brand is diving deeper into niche fragrances with its latest launch, Clean Reserve Avant Garden.Industry sales trends confirm that Fusion Brands America’s executives’ intuition about changing fragrance preferences was on target. According to Larissa Jensen, NPD Group’s executive director and beauty industry analyst, fragrance volume expanded 4 percent in 2017 to $7 billion, driven by natural and artisanal fragrances, which rose 32 percent and 14 percent, respectively. The Clean franchise hits upon both of those trends.
Ganni turned over a new leaf for spring 2019, reports @fionawsma from Copenhagen Fashion Week. Instead of sending its signature floral-print dresses down the runway, the brand collaborated with 66 North, a technical outerwear brand, and produced a chic-yet-utilitarian offering that included a tie-dye vest and short set, and leopard-print pieces sprinkled among the khaki parkas and bucket hats. #wwdfashion #ganni #copenhagenfashionweek
“I love ‘Kudos’ by Rachel Cusk that just came out,” said @katieholmes212 of what’s on her summer reading list. Head to WWD.com to read which books @lilireinhart, @dakotafanning and more are picking up this summer. #wwdeye (📷: @kukukuba)
“I’ve been an actress since I was like 10 or 12, and then I went to drama school. I have a technique, and I have a process that I bring to every role. And I can talk about it, but that kind of makes it less magic, and also when I talk about it, it makes me feel like I’m full of myself,” ‘Crazy Rich Asians Star’ Constance Wu tells @leighen .(📸: @emmanmontalvan: styled by @micaelaerlanger ) #wwdeye #crazyrichasians #constancewu