Clive Christian opened a counter in London’s Fortnum & Mason department store’s accessories area Monday to showcase its collection of scarves and handbags. The designs were created in the image of the brand’s fragrances.
This story first appeared in the December 8, 2009 issue of WWD. Subscribe Today.
The women’s versions of the No. 1, X and 1872 scents each inspired a clutch, a handbag and a tote. All the bags, which range from 1,200 pounds, or $1,971 at current exchange, to 15,700 pounds, or $25,780, are lined with a silk scarf inspired by their corresponding fragrance and feature a holder for a 10-ml. bottle of Clive Christian fragrance.
Christian launched his six ultra-high-priced fragrances a decade ago and is working on a new masterbrand. During a bottle-signing appearance at Bergdorf Goodman on Wednesday, he said he has been working on a new men’s and women’s masterbrand for the last two years.
The project began with his ideas for “a personal fragrance,” and Christian said he hopes to make a decision by April, which would clear the way for a fall launch. The key issue, he said, is to make sure the new entry does not conflict with the olfactive composure of the existing fragrances.
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“It has to fit in the family,” noted Christian, whose fragrance house dates back to 1872, when Queen Victoria granted a royal warrant to the perfumery. Christian’s appearance at Berdorf’s was made in conjunction with Duchess Sarah Ferguson to promote the movie “The Young Victoria,” which she coproduced. Ferguson said her involvement in the film grew out of writing two history books on the period in 1988 and 1989. Costumes from the movie were on display near a Clive Christian fragrance outpost, situated on Bergdorf’s main floor.
The next day the pair appeared in Los Angeles for a screening of the film and at an after-party at Christian’s showroom. Christian and Ferguson then went on a tour of Neiman Marcus stores, beginning in Los Angeles Friday, Washington Monday, Houston today and Atlanta on Wednesday.