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Coach’s Fragrant Deal

Since signing its fragrance license with the Estée Lauder Cos. Inc. in 2006, the company has released six scents and a high-end collection.

Since signing its fragrance license with the Estée Lauder Cos. Inc. in 2006, Coach has released six scents under the Coach moniker and a high-end collection under executive creative director Reed Krakoff’s label.

“The relationship with Coach has been amazing,” said Carol Russo, senior vice president and general manager, North America, for the Aramis and Designer Fragrances division of Lauder. “The Coach team is highly engaged in all we do in our fragrance world bringing us a great heritage and equity.

“This fall, we are enhancing our efforts with the launch of Poppy Flower and the first television commercial for Coach.”

The Coach fragrances, which according to sources generate an estimated $100 million at retail globally, include:

Signature, launched March 2007 exclusively at Coach stores and coach.com. Top notes are of tart green mandarin, guava, lush violet petals and water lily; the heart is of honey, orange flower, mimosa and jasmine, and the drydown is of sandalwood, amberwood and vanilla. The collection comprises three stockkeeping units: a 1.7-oz. eau de parfum spray for $68, an 8-ml. purse spray, $42, and a 0.15-oz. solid perfume, $40.

Legacy, launched September 2008 exclusively at Coach stores and on coach.com. A feminine floral scent, it has top notes of Italian bergamot, freesia and mandarin zest; a heart of precious orange flower absolute, gardenia brazil, honeysuckle NaturePrint and jasmine, and a drydown of benzoin and cedarwood. Available in a 1.7-oz. purse spray, $75; an 8-ml. purse spray for $45; $58 for the lip gloss charm, and $65 for the Legacy Body Cream.

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Coach for Men, launched September 2009 exclusively at Coach stores and coach.com. Described as a “modern, rugged, adventurous, bold” scent, it has top notes of grapefruit, juicy mandarin and Italian bergamot; a heart of Darjeeling tea, petitgrain leaves and juniper oil, and a drydown of oakmoss and cedarwood. It retails for $75 for a 3.4-oz. bottle.

Poppy, launched July 2010 in Coach stores, coach.com and in department store distribution. Intended to be a sassy younger sister to Legacy and inspired by Coach’s Poppy line, the fruity, floral gourmand scent opens with cucumber flower petals, juicy mandarin and bright baby freesia buds; a heart of petally jasmine, pink water lily Southern gardenia, crème brûlée accord and red candied rose petals, and a drydown of cedarwood, bleached sandalwood, vanilla and whipped marshmallow notes. It retails for $60 for a 1.7-oz. bottle; a $38 purse spray and $35 body lotion are also offered.

Signature Summer Limited Edition, launched in April in department stores. A “warm-weather blend of soft fruits and florals with fresh herbal notes and luxurious hints of musk and exotic woods,” Signature Summer has top notes of mandarin, raspberries, guava, freesia, marigold and violet leaves; a heart of genet, water lily, muguet and waterfall mist, and a drydown of musk, heliotrope, mahogany and sandalwood.

Poppy Flower, launched in July in Coach stores and coach.com and in August in department stores. Designed to be a whimsical addition to the Poppy franchise, it has top notes of wet ivy, citrus, lychee and cassis; a heart of jasmine petals, water lily, rose and sheer musky peony, and a drydown of sugared raspberry, amberwood, musk, apricot skin and soft sandalwood. Eaux de toilette in three sizes — 1 oz. for $45, 1.7 oz. for $65 and 3.4 oz. for $85 — are offered, as are a 5-oz. body lotion, $38, and a 0.17-oz. rollerball, $22.

“Coach Poppy Flower has been created around the Poppy aesthetic, incorporating a fresh and lighthearted spirit with a kaleidoscope of sparkling fruity notes,” said Karyn Khoury, senior vice president of corporate fragrance development worldwide at Lauder, who developed the scent with Firmenich. “The Poppy girl is bright and bold — and instantly memorable. It follows then that her fragrance is equally unique and unforgettable.”

Reed Krakoff, launched November 2010 in Reed Krakoff boutiques only, as a limited edition, infusing his new fragrance with the modernist style and upscale positioning of his eponymous brand. Krakoff’s goal with this fragrance, he said at its launch, was to create a “beautiful, quality, artisan-inspired product. It’s the ultimate grand statement for a modern, sophisticated woman.”

The scent, an eau de parfum, opens with a blend of black pepper, bright aldehydes and neroli extract; has a heart of French hyacinth absolute, white peony and violet leaf extract, and a drydown of vetiver heart, precious vetiver absolute and orris concrete. It was also created with Khoury, who worked with Krakoff and International Flavors & Fragrances to concoct the blend. “Bottles for the fragrance, handcrafted by the Seguso family in Murano, Italy,  were rendered in four colors — gray, nude, silver fleck and clear — using the sommerso technique of creating a bottle within a bottle.

Hand-ground stoppers,  which fit only the exact flask for which they were created, are engraved with Krakoff’s spare geometric logo cap. The bottles are sold empty and packaged in Krakoff’s signature dove-gray case with the bottle, stopper, a gunmetal funnel for decanting the scent, two refills and a hand-signed card from Krakoff. Only 100 of each color bottle were produced, all four varieties containing the same juice. The bottles are hand-numbered and retail for $695 apiece.