By  on May 21, 2018

Commodity got its start in fragrances, but the lifestyle brand is broadening its portfolio with greater distribution of candles and a foray into skin care. There are also plans for added distribution in select physical stores and exposure to more global consumers through hotel amenities.

Although founded in 2014 by London-based entrepreneurs Konstantin Glasmacher and Ash Huzenlaub to offer something different than the clutter of celebrity-backed and “non-distinguishable” brands in the market, their initial category of fragrance could produce less than 50 percent of total sales in the next few years.

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