By  on August 5, 2019

Costa Brazil founder and chief executive officer Francisco Costa will be unveiling a fighting message for Bergdorf Goodman window shoppers.

Instead of just spotlighting his new eco-beauty brand, Costa decided to use the prime Fifth Avenue real estate to remind passersby to fight to conserve the Amazon rainforest. In light of reports of the increasingly accelerated deforestation of the Amazon, Costa rerouted his window display message from branding to environmentalism. His company has a partnership with Conservation International, the nonprofit leading the reforestation of the Amazon.

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