By  on May 17, 2019

The men who built the mass fragrance category have recently taken on more niche interests.

Bernd Beetz, who built and led Coty as chief executive officer through the celebrity fragrance boom, and Stephen Mormoris, the former chief marketing officer for Coty, have a new global beauty business. It’s called Edge Beauty, and through subsidiary Scent Beauty, the duo have a plan to build a next-generation, direct-to-consumer fragrance business.

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