Coty Inc. and Puig Beauty & Fashion Group said Friday that Coty’s Coty Beauty division will take over North American distribution for the Antonio Banderas fragrance brand in January.
This story first appeared in the December 8, 2008 issue of WWD. Subscribe Today.
Coty already distributes a number of Puig’s brands in North America, including Prada, Nina Ricci, Carolina Herrera and Paco Rabanne.
“Our critical mass provides Puig the opportunity for future growth, as we are the fragrance market leader in the U.S.,” said George Cleary, president of Coty Beauty U.S. “They’ve experienced success with Coty’s distribution model for Nina Ricci, Carolina Herrera, Prada and Paco Rabanne. Now, they want to leverage the model into the mass category. Coty gets a very strong selling brand to add to our portfolio, especially as we continue to strengthen our relationships with retailers.”
The Antonio Banderas scent portfolio is currently in about 18,000 doors in North America. “Growth is going to come in two ways, building the existing customer and expanding with new customers,” said Cleary. “We plan to grow the distribution over the course of the next 12 to 18 months.”
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“Working with Coty Beauty, we have developed a collaborative formula for success,” stated Marc Puig, chief executive officer of the Puig Beauty & Fashion Group. “We know that Coty is the right partner to expand our strategic initiative for our mass brands business and anticipate another successful partnership.”