The Creed fragrance vault has been unlocked and the company is introducing what used to be Windsor as Royal Mayfair, which was originally commissioned by the Duke of Windsor almost 80 years ago. Set to be launched on Aug. 1 at Neiman Marcus, the original formula of Royal Mayfair, which is priced at $360 for 120 ml., opens with British gin, a heart of Duke of Windsor roses and a base of Bahamian orange.
“The fragrance is a tribute to men of all styles,” said Thomas Saujet, president of ICP. “The Duke himself took many risks when it came to his style.”
This story first appeared in the July 15, 2015 issue of WWD. Subscribe Today.
To promote Royal Mayfair, Creed has partnered with the bar Seamstress New York and its creative director Pamela Wiznitzer to create a signature drink inspired by the scent.
Olivier Creed, sixth-generation master perfumer for The House of Creed, noted, “There is such a strong affinity for this scent that we wanted it to be a gift to our loyal clientele and also allow new customers to experience it.”