By  on January 27, 2016

Fragrance is going to the movies.

In the visually driven age of Instagram, Derek Lam and marketers at Butterfly Beauty are experimenting with an unusual way to promote fragrance across social media and attract attention in a Millennial-obsessed world. For the launch Thursday of the Derek Lam 10 Crosby scent collection, what normally would have been a straightforward product introduction has been transformed into urban cinema.

To continue reading this article...

load comments
blog comments powered by Disqus