Diesel Parfums has brought Liam Hemsworth on board as the face of its Only the Brave men’s scent, produced with L’Oréal. The “Hunger Games” actor is to appear in an advertising campaign that will kick off across Europe this July.
“A brave man is characterized by his strength, his determination and, above all, for his ability to live courageously, following his own rules. I think that Liam embodies these qualities, and I’m happy to have him as the face of Only the Brave,” said Andrea Rosso, Diesel’s creative director for licenses.
Hemsworth just wrapped up shooting two new films: “By Way of Helena,” a western thriller with Woody Harrelson, and “The Dressmaker,” with Kate Winslet. He is also at work on “Independence Day: Resurgence,” directed by Roland Emmerich and starring Jeff Goldblum and Bill Pullman.