By  on August 14, 2019

Diptyque Paris, the French scent company known for its luxury candles and artisanal scents, is looking to attract the Gen Z set with wearable fragrance, including jewelry and temporary tattoos.

Diptyque’s scented candles have gained near cult-like followings with Millennials, with Baies and Feu de Bois especially favored among the style set. Now, the brand is hoping its latest product launch, Prêts-à-Parfumer collection, will attract an even younger group of consumers to the brand.

To continue reading this article...

load comments
blog comments powered by Disqus