By  on March 15, 2018

NEW YORK — Diptyque is still widely known as a candle brand in the U.S., despite the fact that half of its sales globally come from personal fragrance.

This is about to change, though, as the brand is preparing to raise its domestic fragrance profile through a series of initiatives that begin today with the opening of a pop-up store on Mercer Street in SoHo. It’s the first retail venue of this kind dedicated solely to fragrance, timed to the 50th anniversary of the release of Diptyque’s initial L’eau scent that bowed in 1968. The 1,100-square-foot space will remain open through the end of May.

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