Skip to main content

Dree Hemingway to Front Chloé Signature Fragrance Ad

Her first campaign for the women’s scent will debut in September.

FRAGRANCE FACE: Chloé has a new face for its Eau de Parfum fragrance — Dree Hemingway — WWD has learned. Starting in September, the actress and model will front the advertising campaign for the women’s scent that was introduced in 2008. In the role, she succeeds a trio of ambassadors — Clémence Poésy, Chloë Sevigny and Anja Rubik — and most recently Suvi Koponen. Of Chloé, a house for whom she walked the runway during the March Paris fashion season, Hemingway stated: “It is a brand that has been part of my life for a long time; it brings up a lot of memories for me. I am looking forward to continuing my story with Chloé into the world of fragrance.” Coty Inc. holds the Chloé fragrance license.