PARIS — Sisley is coming out with a wardrobe of fresh scents for women.
This story first appeared in the April 13, 2009 issue of WWD. Subscribe Today.
The French beauty brand’s latest project is a trio of Eau de Sisley fragrances. Each chypre scent was inspired by a different type and color of imaginary summer dress.
“Mrs. [Isabelle] d’Ornano wanted things gay and fresh,” explained Delphine Fraignaud, Sisley’s international marketing director, referring to one of Sisley’s co-founders. She also wanted them to be bubbly and sunny.
Eau de Sisley 1 is meant to be like a dress made of sunshine, according to the firm. It has top notes of green mandarin, grapefruit, pink peppercorn and spices. In the heart, there’s water jasmine, green tea and juniper berry notes. And at the base are notes of patchouli and musks.
Eau de Sisley 2 is intended to be the olfactive embodiment of a dress of white flowers. It’s comprised of top notes of cardamom, bergamot and basil. In the heart are water lily, Egyptian jasmine, cyclamen and rose notes. Meanwhile, patchouli, vetiver, cedar and sandalwood notes are in the base.
Eau de Sisley 3 was inspired by a low-cut dress and includes top notes of bergamot, mandarin, grapefruit and lemon. In the heart are crimson ginger and osmanthus notes. And notes of patchouli, vetiver, benzoin, vanilla and musk make up the base.
You May Also Like
Givaudan worked with d’Ornano on scents number one and three, while Symrise created number two with her.
Advertising will appear as single pages. The Eau de Sisley bottles were created by Polish sculptor Bronislaw Krzysztof.
Although Sisley executives would not discuss sales projections, industry sources estimate the trio of scents will generate $20 million in wholesale revenues in the first 12 months worldwide.
The fragrances will be introduced globally in April, following 10-day exclusives in Paris’ Bon Marché and London’s Harrods department stores.
Each 100-ml. eau de toilette spray bottle retails for 100 euros, or $133 at current exchange, in France.
Eau de Sisley joins a portfolio of fragrances that includes Eau de Campagne, Eau de Soir and Soir de Lune.