For this fragrance launch, the story is that there is no story.Vio Volta, the latest scent from Brooklyn perfume line DS & Durga, was inspired by ingredients, explained David Moltz, the nose behind the fragrance and one half of the brains behind the business (wife Kavi Moltz is the other half).While most of the fragrances Moltz puts out are meticulously aligned with storylines, Vio Volta was not one of them. "It comes from working with materials just for the fun of it," Moltz said.
"[Usually] I beat myself up making something so authentic to my vision and that everything makes sense within the story and you can smell that," Moltz said. "This is just like, 'Oh, alright I made this cool thing f--k it, let's put it out.' And we just put it out super quickly, f--k the story, and we just put a lightning bolt on it and boom, it's out."
“I like everything she does,” said @lilkimthequeenbee about @parishilton at Hilton’s launch party for her collab with @boohoo. “She understands women and the certain body types. I think her clothes are so cute. It’s hot. She’s funny, but sexy at the same time, just like me.” #wwdeye (📸 @chelsealaurenla ) #parishilton #boohoo #lilkim
“It has to be authentic and real to me,” @charlotteslawrence tells WWD’s @leighen about writing her own music. “No matter what I’m singing, I have to still be able to feel it in that moment or in five years from now — I have to be able to connect to that moment: this is my story, this is a little piece of me.” Read more on wwd.com (📸: @jgreenery ) #wwdeye #charlottelawrence
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty