BERLIN — The tag line for Kate Moss' second scent, called Velvet Hour, is "Embrace the Night" — and her fragrance licensee, Coty Inc., decided to do just that by hosting a launch event for the scent at Watergate Club here last week.Moss, a self-professed fan of the nightlife here, selected the venue and knew exactly what she wanted for Velvet Hour, too, which is slated to be launched in September. Moss was actively involved in choosing the fragrance, packaging and name, vetoing options like Enigma and Velvet Night and instead going with Velvet Hour, a name she says invokes dusk, a favorite hour of the day."There's that feeling — 'Oh, nighttime's coming again, thank goodness,'" Moss said in an interview at the event June 12. "It's like a comfort. The whole feeling changes. The sun's going away, you can go out. It just feels more comforting to me. And it is like velvet."Moss wanted a sensuous, nighttime fragrance that had notes of patchouli, sandalwood and incense, so for Velvet Hour, perfumer Emilie Copperman of Symrise blended top notes of blue pepper, freesia and cashmere incense; heart notes of patchouli and nutmeg, and base notes of sandalwood, amber, ebony and wood.Print ads and TV spots will be used to support Velvet Hour. The print ad campaign, which was photographed by Mert Alas and Marcus Piggott, shows Moss with a smoldering gaze atop blue satin sheets. The TV campaign, which was directed by John Mathieson, features Moss in a blue sequin gown at a luxurious and dimly lit dressing table. As she begins to zip up her dress, a mysterious man enters. She hands him a bottle of perfume; he sprays her, and she extinguishes the candle that lights the intimate scene. The spot features a remixed version of the song "Venus in Furs" by The Velvet Underground.It's all part of presenting the real Kate Moss, according to Steve Mormoris, senior vice president of global marketing for Coty Beauty — one not seen before in her many print campaigns for brands such as Chanel, Bulgari and Donna Karan."At the end of the day, when we work with celebrities to create fragrances," said Mormoris, "we're trying to capture the authenticity of the person behind the celebrity."Industry sources estimate that Velvet Hour could add $40 million to the Moss fragrance brand, on top of sales of her first fragrance, called Kate, which launched in September and could reach $80 million in volume by yearend.Velvet Hour will be launched in Western and Eastern Europe, the Far East, Middle East and Canada in September.The eau de toilette will be available in 100-ml. and 50-ml. sizes for 49 euros, or $76.11 at current exchange, and 39 euros, or $60.58, respectively. There also will be a 30-ml. size for 29 euros, or $45.04, and a 15-ml. size for 17 euros, or $26.41.U.S. launch plans for Moss' fragrances have not been confirmed.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion