Elizabeth Arden Inc. said Thursday that it has acquired the global fragrance licenses of Ed Hardy, True Religion and BCBG Max Azria from New Wave Fragrances LLC.
This story first appeared in the June 1, 2012 issue of WWD. Subscribe Today.
Terms of the transaction were not disclosed. Arden said that the transaction is expected to be accretive to earnings in fiscal 2013, and plans to discuss and issue guidance for fiscal 2013 during its fourth quarter and fiscal 2012 call in August.
As well, the company said it expects minimal impact to its fiscal 2012 results, ending June 30, as a result of the transaction and is confirming its fiscal 2012 guidance for net sales growth of 5 percent to 5.5 percent, excluding any expenses related to this transaction incurred in its fourth quarter of fiscal 2012.
The Ed Hardy fragrance brand, which was launched in 2008, includes the Love & Luck, Hearts & Daggers and Ed Hardy Born Wild men’s and women’s fragrances. The True Religion scent brand also launched in 2008, while the BCBG Max Azria women’s fragrance franchise was introduced in fall 2011.
Arden also holds the designer fragrance brands of Juicy Couture, Alfred Sung, Geoffrey Beene, Halston, John Varvatos, Kate Spade, Lucky Brand and Rocawear.