Elizabeth Arden to Launch Untold Fragrance With its first major pillar scent launch in nearly two decades, the company is hoping to continue its ongoing quest to help regain its former glory. By Julie Naughton on June 27, 2013 With its first major pillar fragrance launch in nearly two decades, called Untold, Elizabeth Arden is hoping to continue its ongoing quest to help its flagship brand regain its former glory. This story first appeared in the June 28, 2013 issue of WWD. Subscribe Today. To continue reading this article... Subscribe Now Log In WWD logo This Article is Exclusive to Archive Subscribers To read the full article please contactWWD's Subscription Customer Service.