Brand Matter LLC, which owns the Ellen Tracy brand, has inked a licensing deal with Palm Beach Beauté for Ellen Tracy women’s fragrances. The agreement calls for the spring relaunch of the signature Ellen Tracy fragrance in upscale department and specialty store doors, according to Brand Matter. Plans also call for the “a new prestige launch” in spring 2011, Brand Matter stated.
This story first appeared in the January 12, 2010 issue of WWD. Subscribe Today.