The Estée Lauder brand aims to reclaim its fragrance heritage this fall with the introduction of Modern Muse, its most comprehensive women’s scent statement since the 2003 launch of Beyond Paradise.
The company that empowered women to buy their own fragrance in 1953 with the launch of Youth Dew now plans to build upon that legacy. Due out in September, Modern Muse is positioned to cast women as stars in their own lives, noted Jane Hertzmark Hudis, global president of the Estée Lauder brand at the Estée Lauder Cos. Inc.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)