By  on January 24, 2019

 PARIS — Singer-songwriter Jacob Whitesides is to front Viktor & Rolf’s new men’s scent, Spicebomb Night Vision, which is due out Jan. 26 globally, WWD has learned.

The 21-year-old, from Knoxville, Tenn., has amassed a huge digital fan base after his start at age 13. Today, he counts almost 6 million followers on Instagram and Twitter, who are involved in his art’s conception process and production. Whitesides sources fan’s reactions to snippets of tracks he often shares through social media, and teases new material online.

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