By  on July 2, 2019

PARIS — Lancôme’s new scent Idôle has a fairly grand ambition: It’s meant to distill the ethos of women today.

Executives at the L’Oréal-owned brand noted societal shifts among company employees and consumers, which inspired the project. Françoise Lehmann, general manager of Lancôme International, referred to a new generation that’s “in the midst of reshuffling the cards concerning the role of women, and that interested us.”

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