By  on January 23, 2018

PARIS — Louis Vuitton keeps diving deeper into fragrance, now with the introduction of the perfume Le Jour Se Lève in March. It will arrive one-and-a-half years after the brand relaunched in the category, where it is growing sales strongly worldwide, including in Asia.

Le Jour Se Lève (or Daybreak) is the eighth women’s scent in the Les Parfums line, which made its debut in September 2016 in some 200 Vuitton stores.

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