By  on June 27, 2013

MILAN — Fendi is seeing red: In September, LVMH Moët Hennessy Louis Vuitton will launch a new women’s eau de parfum, L’Acquarossa, fronted by actress Chiara Mastroianni in a campaign shot by Jean-Baptiste Mondino.

This story first appeared in the June 28, 2013 issue of WWD. Subscribe Today.

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