By  on October 19, 2017

LONDON — Michelle Feeney is back in the beauty arena with a built-from-scratch fragrance brand created with a young audience in mind, a flagship set to open in Covent Garden in mid-November and a mission to educate a new generation, WWD has learned.

Floral Street launches at Harvey Nichols in London and online this week, offering eight floral scents created by the perfumer Jérôme Epinette and produced by Robertet. The collection plays in the premium space with prices that range from 12 pounds for a discovery set of eight fragrances to 55 pounds for a 50-ml. bottle.

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