LONDON — Michelle Feeney is back in the beauty arena with a built-from-scratch fragrance brand created with a young audience in mind, a flagship set to open in Covent Garden in mid-November and a mission to educate a new generation, WWD has learned.
Floral Street launches at Harvey Nichols in London and online this week, offering eight floral scents created by the perfumer Jérôme Epinette and produced by Robertet. The collection plays in the premium space with prices that range from 12 pounds for a discovery set of eight fragrances to 55 pounds for a 50-ml. bottle.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit