By  on August 8, 2014

Fossil is a brand steeped in midcentury America. Its leather goods, jewelry and watches harken back to the Fifties with “modern-vintage” design, but the reference isn’t simply about an aesthetic. For Fossil, 1954 is a “company rallying cry,” said Tom Kennedy, executive vice president, Fossil brand product development. “It represents energy, exploration and optimism.”

This story first appeared in the August 8, 2014 issue of WWD. Subscribe Today.

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