By and  on May 7, 2010

The Aramis and Designer Fragrances division of the Estée Lauder Cos. is trying something a little different in its quest to sell fragrances: a high-touch mobile application dubbed Ascent, which is delivered via an Apple iPod Touch at department and specialty store counters worldwide.

This story first appeared in the May 7, 2010 issue of WWD. Subscribe Today.

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