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More than 300 fragrances at the prestige level launched in 2014. Not every scent can succeed, but those listed below did. The 28 Fragrance of the Year finalists were nominated based on fragrance, marketing strategy, packaging and advertising. Here, the scoop on what makes each scent a standout.

This story first appeared in the June 17, 2015 issue of WWD. Subscribe Today.

See Full Coverage of Fragrance Foundation Awards Here >>