On Monday, the Fragrance Foundation unveiled a new online partnership with scent-celebrating Web site, osMoz.com. The collaboration will offer Web users a link between the Fragrance Foundation’s site, fragrance.org, and osMoz.com, for increased information sharing and consumer awareness.

“Linking The Fragrance Foundation Web site and the osMoz.com Web site opens up a treasure trove of information for fragrance aficionados as well as attracting new visitors to discover the pleasures of fragrance,” said Mary Ellen Lapsansky, vice president of the Fragrance Foundation. “It’s fun and exciting to reach out in this way to showcase our industry.”

Launched in 2001, osMoz, which is funded by the Firmenich Group, was developed to connect consumers and professionals in the fragrance industry. The Fragrance Foundation, first introduced in 1949, shares the mission of bolstering the fragrance industry and increasing fragrance usage among global distribution channels.

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