By  on January 19, 2018

PARIS — As the surge in niche brands and naturals continues to crest, a new generation of perfumers is marrying the two in France.

The country considered the birthplace of modern perfumery is seeing a wave of new natural fragrance brands, such as 100Bon, Parfumeurs du Monde and Source de Provence, whose scents are not of the grassroots, purely aromatherapy ilk. Rather, they’re more complex creations that are increasingly drawing fine-fragrance lovers’ attention.

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