By  on September 19, 2017

A band of fragrance veterans — including Frederic Jacques and Jean-Claude Delville — has started an unconventional kind of perfumery operation, called The Society of Scent, which is driven by free-wheeling collaboration with rule-breaking creativity as its centerpiece.

“The idea is to create a movement,” Jacques said, “that is why we have The Society of Scent.” He added, “What we want [ to do] is to make perfumery cool again.”

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