PARIS — The Fragrance Foundation France held its ceremony here last Thursday for Les Parfums 2011, the country’s version of the FiFi Awards. The laureates, resulting from a public vote, were:
This story first appeared in the May 11, 2011 issue of WWD. Subscribe Today.
• Yves Saint Laurent’s Belle d’Opium for the best women’s fragrance.
• Chanel’s Bleu de Chanel for the best men’s fragrance.
• Balenciaga’s Balenciaga Paris for the most beautiful women’s fragrance bottle.
• Hermès’ Voyage d’Hermès for the most beautiful men’s fragrance bottle.
• Lancôme’s Trésor in Love for the best advertising campaign for a women’s fragrance.
• Biotherm Homme’s Force for the best advertising campaign for a men’s fragrance.
• L’Occitane en Provence’s Pivoine Flora for best fragrance sold in a brand’s own stores.
The prize given by specialists — comprising a jury of bloggers, beauty editors and fragrance house evaluators — went to Etat Libre d’Orange’s Like This, Tilda Swinton. The perfumers’ award went to Thierry Mugler’s Womanity. And the prize handed down from the Fragrance Foundation France itself went to Romano Ricci’s Juliette Has a Gun.