By  on September 3, 2019

MILAN — Furla has signed a licensing agreement with Mavive for the production and worldwide distribution of the brand’s first fragrance. The deal marks the debut of the Italian accessories company in the beauty arena.

“Entering in the beauty industry is strategic in a perspective of diversifying and strengthening the lifestyle positioning of the brand,” said Furla’s chief executive officer Alberto Camerlengo, adding that the launch of the first scent will make the label even more accessible to its customers.

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