By  on March 13, 2018

Salvatore Ferragamo Amo Ferragamo

Amo Ferragamo, Salvatore Ferragamo’s latest women’s fragrance, is meant to bring the brand’s heritage to a younger consumer with digital activations — and it’s also fronted by model Suki Waterhouse. The campaign is featured prominently across the brand’s social media platforms and at its 37 U.S. boutiques. At Bloomingdale’s, which is the fragrance’s exclusive partner, photo booths are set up at a few locations with scenes from Waterhouse’s campaign to engage younger customers to share pictures on their social media accounts.

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