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Cosmoprof Report: Accademia del Profumo’s Fragrance Awards

Gucci Guilty was named best fragrance of 2010 for women, while Chanel Bleu snagged that category’s title for men.

BOLOGNA, Italy — The Accademia del Profumo staged its 22nd annual fragrance awards here at the cavernous Palazzo di Re Enzo on March 18. A jury made up of more than 40,000 consumers who voted in 400 Italian perfumeries, including Coin and La Rinascente department stores, awarded the best fragrance of 2010 for women prize to Gucci Guilty, while Chanel Bleu snagged that category’s title for men in 2010.

A “technical jury,” consisting of the Accademia del Profumo executive committee members voted Love, Chloé as best olfactory creation for women and Voyage d’Hermès as best olfactory creation for men. Ferragamo’s Attimo took the prize for best women’s product made in Italy (in 400-plus sales points) and Bulgari Man, for best men’s product made in Italy (in the same distribution). The top women’s niche award (with a maximum of 400 doors) went to Untitled Martin Margiela and top men’s niche (also with a maximum of 400 doors), to Zegna Forte.

Gucci Guilty won best women’s packaging and Voyage d’Hermès, best men’s packaging. Giorgio Armani’s Aqua di Gioia walked away with the prize for top women’s communication and Bleu de Chanel for the men’s category, in the couple of prizes selected by a “VIP committee” of beauty editors, perfumers and other opinion makers.

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