By  on January 25, 2013

MILAN — Gucci is pleading Guilty again with the launch of new Gucci Guilty Black scents for men and women. The original Guilty fragrance hit stores in 2010 and approximately 13,000 bottles have been sold since then, according to Procter & Gamble Co., Gucci’s fragrance licensee.

This story first appeared in the January 25, 2013 issue of WWD. Subscribe Today.

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