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Guerlain’s La Petite Robe Noire Sweeps French Fifi’s

Viktor & Rolf’s Spicebomb also wins numerous top prizes.

PARIS — France’s beauty industry executives turned out en masse to celebrate the country’s FiFi Awards 2013, held in the Salle Wagram here on Thursday night during a sit-down dinner.

They marked the 21st year that the Fragrance Foundation France has hosted the event.

In the best selective fragrance category, voted on by the public, Guerlain’s La Petite Robe Noire took the prize for women and Diesel’s Only the Brave Tattoo won it for men.

La Petite Robe Noire and Viktor & Rolf’s Spicebomb were chosen as selective distribution’s best women’s and men’s scents, respectively, by industry professionals.

Other winners included:

• La Petite Robe Noire and Kenzo Homme Sport for best women’s and men’s fragrance advertising campaigns in selective distribution;

• La Petite Robe Noire and Spicebomb for best women’s and men’s bottle designs in selective distribution;

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• Playboy’s VIP for Her and David Beckham’s The Essence for best women’s and men’s fragrances in mass-market distribution;

• Yves Rocher’s So Elixir Purple and L’Occitane’s Eau Universelle for best women’s and men’s fragrances sold in a brand’s own store.

Another jury, comprised of industry “experts,” awarded Olfactive Studio the prize for its niche perfumery concept, while it recognized Diptyque’s Volutes as the best olfactive creation in niche perfumery.

Toward the end of the evening, attendees at the FiFi Awards dinner voted on the top “mythical” fragrances, which had to be more than 20 years old and still rank among the top 30 scents in France’s selective perfumery channel. Guerlain’s Shalimar, from 1925, won for women, and Christian Dior’s Eau Sauvage, from 1966, was granted the top prize for men.